SMART
by Foxway
smartdpk.com
SMART by Foxway

Built by refurbishers for refurbishers

SMART is Middleware as a Service for the Microsoft MAR ecosystem.

We integrate with Microsoft’s ecosystem so refurbishers can focus on what matters most: licensed devices, great out-of-box experience, technician usability, compliance in the background, and stronger commercial outcomes.

Cloud-based key injection Microsoft MAR aligned Audit-ready workflows Built for scale
Software infrastructure that unlocks the true value of refurbished devices.

Win more business through compliant Windows software, and increase device value with a superior out-of-box experience.

SMART by Foxway
Microsoft Microsoft Authorized Refurbisher SMART Foxway GMRL

How the market changed

From COA stickers to digital licensing: refurbishers were left with an ecosystem built for OEMs, not refurbishers.

MAR basics

The Microsoft Authorized Refurbisher (MAR) program is the framework for licensing refurbished devices with genuine Microsoft software.

Historically, COA stickers made licensing visible and simple. The shift to digital was necessary, but operationally heavy for many refurbishers.

Example of a traditional Microsoft COA sticker
Traditional COA labeling made licensing visible on every device.

What teams experienced

  • Then: paper COA-driven process on each device
  • Transition: digital licensing replaced paper workflows
  • Reality: clunky systems and complexity designed around OEM-style processes
  • Need: a refurbisher-first middleware layer between operations and Microsoft systems

Where refurbishers get stuck

Traditional refurbishment licensing creates cost, delay, and risk before a device ever ships.

Infrastructure drag

Legacy server requirements, maintenance overhead, and technical dependency slow down operations.

Manual process drag

Key handling, reporting, image management, and QC checks create bench-time and admin-time.

Commercial drag

Returns, duplicate injections, missing drivers, and Autopilot issues erode margin and trust.

Deck estimate

~$150k

Estimated resource burden across hardware, operational support, MDOS management, and customer support/RMA activity.

The operational shift

SMART replaces fragmented licensing operations with one cloud workflow.

What SMART does

SMART lets refurbishers buy, manage, inject, and report genuine Microsoft Windows licenses without running their own injection server or navigating MDOS complexity alone.

What changes

Instead of stitching together infrastructure, people, and process, teams get a standardized system that is faster to adopt and easier to scale.

Refurbishment bench with SMART

How the solution is delivered

Install. Inject. Report. Ship.

1

Subscribe and access keys

Sign up, activate a plan, and access genuine Windows keys through the SMART platform.

2

Run the SMART client

Use the lightweight client in Audit Mode to inject keys and automatically handle the reporting workflow.

3

Standardize production

Use the same workflow across facilities with clearer controls, less manual effort, and faster onboarding.

Setup can take as little as 5 minutes, and purchased keys are available immediately.

Live demo End-to-end: imaging, driver install & injection — timer visible throughout

And then SMART adds more

SMART is not just a licensing tool. It adds operational safeguards and commercial value on top.

Digital key control

Manage Home, Pro, and Citizenship keys from one dashboard with live stock visibility.

SMART Shield

Reduces waste by preventing multiple injections into the same machine.

OOBE quality control

Driver checks and installs help ensure each device leaves with a stronger out-of-box experience and the right image state.

Autopilot removal safeguards

Warn users about local profiles and support a more controlled workflow to reduce returns risk.

Technician-friendly workflow

Simple client-driven process keeps refurbishment technicians productive without deep licensing-system expertise.

Verification and growth tools

Verification tools, certificates, and banners help refurbishers build trust and win more business.

Key management in practice

Manage Home, Pro, and Citizenship key stock across facilities, track usage by team, and control distribution — all from a single live view.

SMART facility management screen Moving keys to a facility in SMART

Autopilot Removal

Autopilot & MDM locks are in the cloud - erasure is not enough.

The invisible lock risk

  • Autopilot and MDM locks live in the cloud, not only on the device
  • Devices can still be tenant-bound after reinstalling Windows
  • That creates return risk, trust risk, and operational rework

Why this matters commercially

  • Locked devices can expose tenant, user, and org identity data
  • Wrong outcomes can create GDPR and privacy exposure
  • Refurbishers need repeatable removal checks before resale
SMART safeguard

SMART adds Autopilot profile warnings and process checks into the production workflow, so teams can identify hidden lock risk before device release.

Outcome

Lower returns, stronger buyer confidence, and clearer compliance evidence attached to each device workflow.

Proof, trust, and differentiation

SMART is credible because it solves a real workflow problem and backs it with compliance, awards, and scale.

Why buyers trust it

  • SMART is part of Foxway, a Microsoft Authorized Refurbisher
  • Automated reporting binds activations to device hardware
  • Supports a stronger out-of-box experience for refurbished buyers

Why teams adopt it

  • No in-house server requirement
  • No need to manage MDOS setup directly
  • Refurbisher-first workflow built from operational reality

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Orders processed

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Countries served

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Refurbishers onboarded

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Uptime %

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USD million devices shielded
Verification output

Every TPR refurbisher generates a downloadable toolkit — a verified badge and certificate they can share with buyers to build trust and win repeat business.

TPR Toolkit generation in SMART
TPR certificate example
SMART verification badge

Commercial model

Low-friction entry, then more automation as the operation grows.

Scroll within this section to spotlight each plan and see how key pricing changes.

Pay As You Go

£FREE/mo

Free entry point for teams that need compliant licensing without monthly commitment.

No key discount

Most popular

Essentials

£199/mo

Most signups choose this plan because it adds automation features and discounts on keys.

5% key discount

Pro

£499/mo

For larger-scale refurbishers that want more support and better key economics.

10% key discount

Windows 11 Pro$28.00
Windows 11 Home$18.00
Windows 11 Citizenship$12.00

Enterprise options also exist for MAR and TPR structures. Windows 10, Windows 11, and approved Citizenship licensing are supported.

What you should know

Frequently Asked Questions

SMART is a cloud-based Windows license injection platform for refurbished PCs. It helps teams buy, manage, inject, and report genuine Microsoft licenses without complex hardware or deep technical setup.

No. SMART is cloud-based, so refurbishers do not need to run an in-house injection server. The workflow only needs the SMART client, a USB stick or network drive, and internet access.

Setup can take as little as 5 minutes. Once registered, customers can purchase Windows keys and start injecting immediately.

It removes server costs, reduces technical dependency, cuts time per device, helps prevent duplicate injections, and reduces avoidable returns caused by issues like missing drivers.

Most signups choose Essentials because it includes key discounts and more automation. Smaller operators can start on Pay As You Go, which is free.

Yes. SMART is part of Foxway, which is a Microsoft Authorized Refurbisher. That matters because only MARs are authorized to sell Microsoft Windows licenses for refurbished devices.

Product & Solutions mandate

Why SMART belongs in Product & Solutions.

The Product & Solutions team owns, manages, and continuously develops Foxway’s Recommerce portfolio to keep it commercially successful, market-relevant, scalable, and future-proof. SMART is a direct expression of that mandate.

Portfolio ownership & profitability

SMART has clear value propositions, lifecycle ownership, and profitability levers that support scalable portfolio performance.

Go-to-market and launch ownership

SMART combines packaging, pricing, enablement, and launch clarity so commercial teams can sell and deliver consistently.

Processes, platforms, and systems

SMART is a business-owned platform capability that improves efficiency, control, and repeatability across markets and facilities.

Market relevance and growth model

SMART supports TPR refurbishers who source keys through us, and it builds stronger customer trust through verification, certificates, and consistent compliance outcomes.

Differentiated expansion capability

SMART can also support other MARs using their own keys, with a nominal per-device software fee (around $2). This extends the platform beyond the standard MAR model and creates additional strategic growth paths.

SMART dashboard in Product and Solutions context

Bottom line

SMART brings more value to the MAR program by making compliance operationally practical.

Licensed correctly, better OOBE quality, easier technician workflows, lower waste, and stronger commercial trust signals for customers and partners.

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SMART is part of the Foxway circular tech ecosystem. Foxway