Built by refurbishers for refurbishers
SMART is Middleware as a Service for the Microsoft MAR ecosystem.
We integrate with Microsoft's ecosystem so refurbishers can focus on what matters most: licensed devices, great out-of-box experience, technician usability, compliance in the background, and stronger commercial outcomes.
"SMART has helped us improve our workflow. We originally chose it because of its ability to unlock Windows Business-locked laptops - but it’s become much more than that. It saves us time, helps us stay compliant, and means we no longer rely on sellers to respond. We'd rate it a solid 9/10."
Who am I?
Who am I?
Ben Daniels, Head of Software & Licensing Solutions
17+ years in ITAD and refurb industry.
Started on the warehouse floor and grew into software, automation and compliance.
Leader for 900+ refurbishers on the SMART platform today.
Focus: MAR compliance, Autopilot removal, scalable workflows and bringing more value to refurbisher programs.
The problem
Why MAR still feels harder than it should
MAR basics
The Microsoft Authorized Refurbisher programme is the framework for licensing refurbished devices with genuine Microsoft software.
From COA to digital
Historically, COA stickers made licensing visible and simple.
The shift to digital was necessary, but it left refurbishers with an OEM-style ecosystem built around servers, scripts and complex reporting.
Where the friction is
- Complicated MAR sign-up, partner onboarding and process setup
- On-prem hardware, script based key injection and server maintenance
- Manual driver checks, licence validation and Autopilot headaches
The SMARTer Way
Install. Inject. Report. Ship.
Subscribe and access keys
Sign up, activate a plan, and access genuine Windows keys through the SMART platform.
Run the SMART client
Use the lightweight client in Audit Mode to inject keys and automatically handle the reporting workflow.
Standardize production
Use the same workflow across facilities with clearer controls, less manual effort, and faster onboarding.
Setup can take as little as 5 minutes, and purchased keys are available immediately.
More than just a key
SMART is more than licence injection
Easiest way to install OS and drivers without custom scripts or servers.
Built-in checks catch Autopilot and MDM risk before devices ship.
Compliance data is generated alongside licence injection, available from the dashboard and to export.
Verification tools let anyone validate a refurbisher ID or device serial number and see the relevant proof immediately.
Refurbisher verification
Device verification
The Autopilot issue
Autopilot can expose private data even after wiping
Cloud-based lock risk
- Autopilot and MDM bindings are stored in the cloud, not on the device.
- A factory wipe does not remove the tenant binding.
- Devices can still boot as managed or reveal previous tenant data.
Data risk for refurbishers
- Locked devices can expose company and user details.
- This creates GDPR, privacy and trust risks.
- Some programs will need device-level proof that each refurbished unit is legitimately licensed and clean.
SMART’s Autopilot solution
SMART removes the lock and creates proof
Profile detection
SMART warns you when Autopilot or MDM profiles are present before licence injection.
Safe reset workflow
SMART ensures the correct reset and OOBE sequence so the device is no longer tenant-bound.
Licence & report proof
Every device gets the licence and compliance data the OEM's and Microsoft expect, with traceability built in.
Proof points
SMART is already delivering results for the refurbishment market.
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Orders processed0
Countries served0
Refurbishers onboarded0
Uptime %$0m
USD million saved with SMART ShieldSMART has won both an Innovation Award (2021) and a Partnership award (2024) from Microsoft
Next step
Book a demo
smartdpk.com/demo - See SMART in action and talk through MAR, Autopilot removal, and device software compliance.